Race Sponsorship Packages: How to Promote Your Brand at the Track

Race sponsorship is one of the most effective ways to position your brand, launch new products, or network with key clients. It also offers a unique setting for celebrating special occasions with employees, friends, and family. At AR Events, we connect corporate buyers and racing fans with premium sponsorship opportunities at leading UK racecourses.

This guide details what is included in a typical horse racing sponsorship package and how it can support your business goals.

What is Included in a Race Sponsorship Package?

Sponsorship places your business at the centre of the day’s action. Packages are designed to maximise your brand’s visibility both on the course and to audiences watching from home.

Your package includes:

• Naming rights to a race: Put your brand directly in the racecard (e.g., The AR Events Handicap Stakes).

• On-the-ground promotion: Digital and physical branding across screens and prime sites throughout the racecourse.

• National TV coverage: Your sponsored race will be broadcast live on Sky Sports Racing.

• Racecard advertising: A full-page advert in the official race programme handed to all attendees.

Exclusive Behind-the-Scenes Access

Beyond brand exposure, sponsorship offers unforgettable hospitality and access for you and your guests. You will get closer to the sport than standard ticket holders.

• Parade ring entry: Go airside before the race to see the horses and jockeys up close.

• Prize presentations: Present the trophy to the winning owner and the “Best Turned Out” award to the stable staff, complete with official photography.

• The best views: Watch the race unfold directly from the finishing line.

• Discounted hospitality: Access premium dining and viewing boxes at preferential rates.

Why Partner with AR Events?

We have spent years building relationships with the UK’s premier sporting venues. Our team manages the logistics so you can focus on hosting your guests and building relationships. Whether you want to entertain twenty key clients or run a regional brand campaign, we tailor the day to meet your specific objectives.

Plan Your Next Event

A race sponsorship combines high-impact marketing with first-class hospitality. To discuss availability, venues, and pricing for the upcoming season, view our current hospitality packages or contact the AR Events team directly.